Past, Present, and Future State of Acquisition Marketing for Consumer Lending

Past, Present, and Future State of Acquisition Marketing for Consumer Lending

If you’re in marketing, you know that technology has changed EVERYTHING for us in the last 20 years. We’ve gone from a mass marketing model to a highly targeted approach, and I believe that marketing will only become even more hyper-targeted and hyper-personalized in the future. So, if you’re in the consumer lending space, what are you going to have to do to keep up over the next few years?

Crafting the Perfect Photo

Crafting the Perfect Photo

Are you using images in your business’s blog posts? If not, you really should be. Latest statistics show that Tweets with images receive 150% more retweets than tweets without images. That means when you are tweeting out the link to your blog post, if there is no image, you’ll have much less of a response. Facebook posts with images see 2.3 times more engagement...

Can The Traditional Marketing Agency Survive?

Can The Traditional Marketing Agency Survive?

Matt Kendall wrote an excellent article that was published on LinkedIn titled “The agency of the future is not an agency”. I couldn’t agree more with his conclusions. He articulated our exact thought process when starting The Wheelhouse Group. But the question that I want to explore is—is the traditional agency model still viable? You know, the old 2nd floor of a former textile mill with exposed brick, worn leather chairs, beanbags, candy bowls, cleverly named conference rooms and the iconic ping-pong table located no more than 12 feet away from the beer keg. Will that model still be around in 5 or 10 years?