Wheel Talk
Remember the scene from the television show, He-Man , when He-Man would raise his sword and declare, "I have the power"? Lightning would flash all around him; and suddenly, he would have the power he needed to defeat the evil Skeletor. Okay, okay. It's a pretty old-school image, but the point is that he had everything he needed right at his fingertips. He just had to pull everything together to unleash the power he had all along. Marketing can sometimes feel like a waste of your resources. You may invest all your marketing dollars into a direct mail campaign, focus on a creative email strategy, or target a new audience on social media. Yet you're not seeing those numbers convert into real clients. What are you doing wrong? The truth is you have all the power you need to make a successful marketing campaign. But in a multifaceted world, you have to take a multifaceted approach. Your strategy should include: 1:1 marketing Data-driven targeting Competitive intelligence Cross-channel strategies Definitive campaign measurements Want to know more? Join our founding partner, Jeff White, at LeadsCon on April 9 from 11:20 a.m. - 12:05 p.m. as he speaks on "Unleashing the Power of Omnichannel Direct Marketing: Reaching Customers Where They Are." Jeff will share the secrets behind omnichannel marketing, including the newest and most innovative marketing strategies, emerging tactics, and tried-and-true cross-channel strategies. Learn how to unleash your own marketing power and find the success you've been looking for! See you there!
Boost Business Using Strategies We Love!
As we hone in on the start of a new year, our wheels are turning once again. What can we do to start fresh, take a new approach to marketing in 2025? You’ve probably heard us say it a time or two, but we’re setting our sights on making connections with you and your ideal customers in a new way. Welcome to your next great marketing investment: Targeted Paid Search . Picture this: You’re sitting at your computer, searching for something—let’s say “lawn service near me.” Boom. Five sites pop up at the top with “sponsored” next to them. “Full-service lawn renovations and care…” it says. Maybe you click; maybe you don’t—but either way, it caught your attention. That’s good marketing. Let’s rewind and imagine another scenario. This time you type that same search term into Google; but instead of the generic message, you see, “Your lawn is eligible for a special promotion of 20% off for the first month.” AND you’ve seen that same message and offer before— that company’s name looks familiar! Why is that? Because you have a piece of mail on your kitchen counter from the same company, with the same message, offer, and logo. They’re targeting already-identified prospects who they’ve hit through multi-channel or retargeting campaigns. They’re not creating generic ads, hoping to hit the right bullseye—they’re hitting the mark every single time with search results and messaging specific to your household. Now that’s smart marketing! That could be your company if you employ Targeted Paid Search . The best part—you get crystal-clear, measurable results to prove your ROI is actually working. And WE do all the heavy lifting for you. If you’re starting to think, “How can I up my marketing game in 2025?” this is it. Targeted Paid Search is a great investment of your marketing dollars for the new year. Hop on a call with us so we can talk about it!
As we say goodbye to 2024, we want to thank you for being our clients. We have enjoyed partnering with you in your campaigns this year, but your marketing dollars have been used for more than selling services or products. Thanks to you, we have been able to impact the world for the better. Here's what you've helped us do in 2024: Because of you, we played a small part in bringing over 11 million people clean drinking water in Barundi, Africa. You gave them health. Because of you, over 1200 people around the world, including children, have been saved from slavery and trafficking. You gave them freedom. Because of you, we are a little closer to finding a cure for juvenile diabetes. You gave them hope. Because of you, hundreds of students have received counseling to prevent suicide. You gave them life. We couldn’t do this without you. And because of you , the world is a little bit brighter as we head into 2025. We look forward to continuing to change the world with you as our partners and friends!
Ah, December! The time of year when the holiday spirit mingles with a dash of panic as we race to spend those marketing dollars before they disappear into the ether. But don’t fret! This is the perfect time to test out new marketing tactics and set yourself up for success in the new year. Fourth quarter is when we implement the highest number of tests for our clients. If you’ve been eyeing some digital channels that haven’t made it into your strategy yet, now’s the time to give them a go. Maximize Your ROI (and Your Sanity) Let’s be real—nobody wants to toss their budget into the void just for fun. The goal here is measurable results that will help shape next year’s marketing plan. We have clients who will launch several A/B tests between digital channels, creatives, messaging, offers, etc. at the end of the year. Each test is measured carefully so the results can give us insight to fine-tune your strategy. Pre-order Advertising Spend: The Smart Move One popular strategy? Pre-order your advertising spend. Think of it as an early holiday gift to your future self. Clients often use their leftover budgets to pay for digital advertising, like video content for CTV ads that will engage audiences in the new year. We also see a lot of clients invest in Q1 website retargeting, pay now for data needed for a January campaign and order pre-printed materials for the next 6 months of campaigns. Now is the time to make your marketing dollars work as hard as you do. If you’re scratching your head trying to figure out how to spend your year-end budget wisely—let’s connect.