Why Targeted Paid Search Should Be in Your 2025 Game Plan
As we hone in on the start of a new year, our wheels are turning once again. What can we do to start fresh, take a new approach to marketing in 2025? You’ve probably heard us say it a time or two, but we’re setting our sights on making connections with you and your ideal customers in a new way.
Welcome to your next great marketing investment: Targeted Paid Search.
Picture this: You’re sitting at your computer, searching for something—let’s say “lawn service near me.” Boom. Five sites pop up at the top with “sponsored” next to them. “Full-service lawn renovations and care…” it says. Maybe you click; maybe you don’t—but either way, it caught your attention. That’s good marketing.
Let’s rewind and imagine another scenario. This time you type that same search term into Google; but instead of the generic message, you see, “Your lawn is eligible for a special promotion of 20% off for the first month.” AND you’ve seen that same message and offer before— that company’s name looks familiar! Why is that? Because you have a piece of mail on your kitchen counter from the same company, with the same message, offer, and logo. They’re targeting already-identified prospects who they’ve hit through multi-channel or retargeting campaigns. They’re not creating generic ads, hoping to hit the right bullseye—they’re hitting the mark every single time with search results and messaging specific to your household. Now that’s smart marketing!
That could be your company if you employ Targeted Paid Search. The best part—you get crystal-clear, measurable results to prove your ROI is actually working. And WE do all the heavy lifting for you.
If you’re starting to think, “How can I up my marketing game in 2025?” this is it. Targeted Paid Search is a great investment of your marketing dollars for the new year. Hop on a call with us so we can talk about it!
