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marketing agency re-imagined




1. a part of a boat or ship serving as a shelter for the person at the wheel
2. the part of a batter's strike zone most likely to produce a home run.

"In someone's wheelhouse" refers to something being within one's area of competency, like command of a ship is within a ship captain's abilities. Whatever your marketing needs may be, there’s a good chance it's in our wheelhouse

What we believe

We’re a full-service marketing agency in beautiful Greenville, SC. Since you’ve landed on our site, you’re probably looking for help with a marketing project and trying to determine if we’d be a good fit. So, let’s start at the beginning and tell you about what we believe:

  1. You have a something to offer the world. We want to help you tell the world about it.
  2. Your story is best told when it’s consistently communicated online and offline with one cohesive message.
  3. You shouldn’t always wait for people to find you. Sometimes people need to hear your story even if they don’t know it yet.
  4. If you’re paying experts to help with your marketing, each member of the solution team should actually be an expert at what they do.
  5. If you can do some things for yourself, but need help in specific areas, you have the right to do that. We’re willing to fill the gaps in your skill set without constantly trying to upsell you.


In short, we develop custom marketing strategies and execute coordinated online and offline messaging.

Once we truly understand what you’re trying to accomplish, we’re experts at putting together a solution. And we’re experts at bringing in the right expertise to execute that solution well. We know, we used the word “experts” enough to make any copywriter cringe, but we’re trying to make a point. Every member of our team is an expert in their area of discipline. We won’t have the summer intern driving your strategy and the associate assistant photographer’s sister proofing your website. You get the point…

Want more specifics on some of the core solutions we offer?



The Wheelhouse Group is different than any other agency you’ve worked with. We say that we are a "marketing agency re-imagined". The Wheelhouse is a collaborative agency – leveraging the expertise and resources of the members in our incredibly awesome cowork space. All of our members are seasoned professionals who have made a living being good at what they do. We combine all of that expertise into one cohesive solution, without passing along the weight of big agency overhead to you. And while you have a small army of experts at your disposal, you’ll still have one point of contact and one vendor to manage. We like to think that it’s the best of both worlds.





Whether you have an insane deadline, a crazy idea that needs exploring or want to make a shift in strategy mid-project, we're willing to go there with you. We're happy to entertain your wildest notions to help grow it into your next brilliant campaign, or simply just listen to your goals and provide insight and strategy into how to achieve them.
We strongly believe the best ideas are a result of intense brainstorming sessions where separate ideas are pieced together to form one really incredible one. Arguments = good, Silos = no good.
We love challenges. And we love the opportunity to think outside the box. So, any opportunity to let our ideas go unbridled is super swell by us.
Your success is our success. And, boy, do we want to be successful. So, we'll go to great lengths to make that happen - including, but not limited to, dumpster diving. Been there, done that. Don't really want to do it again.
We try to stop problems dead in their tracks; but let's face it, not everything goes as planned. So, we vow to reach into the furthest crevices of our brains to come up with solutions that will ensure your projects go off without a visible hitch.
We like our clients. A lot. And we really enjoy getting to know them on a personal level too.
Truly. We're constantly asking ourselves "what's the right thing to do", and let that question serve as the guide in our decision-making. We'll take on any fight to make certain you are being treated fairly and your expectations are being met to the best of our abilities.
We take this gig very, very seriously. We lose sleep over it at night and believe our performance is a reflection of who we are. It's all about character. And we want to be known as having it.
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Rebecca Cale

I am a founding partner at The Wheelhouse Group where I am the primary doer. I like coming up with a plan and executing it seamlessly as possible. I’ve worked in marketing my entire career and have worked both client-side and agency-side. I enjoy getting to know my clients on a personal level and delivering results that surpass their expectations.

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Jeff White

I am a founding partner at The Wheelhouse Group where I am the primary talker. I like people and solving their problems. I’ve been in marketing all of my career and have worked with hundreds of nationally recognized clients. I enjoy coming up with ideas that make clients successful and help them achieve their goals.


Teresa Duckworth

I am a designer at The Wheelhouse Group and I specialize in direct marketing. I love learning all about the client and their target market to design creative that will deliver results. I enjoy exploring the psychological side of design of direct marketing and how to apply that into my design.


Tim Lowry

I'm the lead SEO guy in The Wheelhouse Group. My product launch and marketing experience, paired with my passion for search and SEO, gives me the skills to help get your business, brand or product discovered online. I specialize in organic search, keyword research, as well as boosting product awareness and sales on Amazon.


Holly Vanderwal

I am a content marketing consultant at The Wheelhouse Group. My international career has taken me from Madrid, to New York City, and now to Greenville, SC, with experience spanning from start-ups to global publishing corporations. A content-marketer at heart, my specialty is leveraging content to stimulate lead generation and customer engagement via email campaigns, social media and blogging. I create long-term plans for content generation and distribution, making sure small businesses always have something to say.


Anthony Reese

I believe that businesses shouldn’t have to choose between great aesthetics and practical functionality, regardless of the scope of their project. I enjoy hopping between solving complex codes in web design to brainstorming creative approaches for a small business rebrand. I spend a lot of my time behind the computer developing websites, overseeing design strategy, and writing content. But at the end of the day, I really just love a good challenge—something that pushes me to think in a new way.


Todd Milby

I head up the non-profit efforts at The Wheelhouse Group. I specialize in helping non-profit organizations that do good work grow their capacity while translating vision into reality. We take a unique posture and approach to empowering organizations to create healthy culture, build strong teams, clarify and broadcast their vision, and multiply their influence. Our growing team is gifted and equipped to develop individualized strategies, build creative applications, and provide custom resources to transform culture and accomplish the organizational vision.


Byron Smith

I serve as part of the non-profit team primarily overseeing operations and managing projects. I am the “details and make stuff happen” guy. I enjoy helping equip and empower organizations to build strong teams, actualize vision, and multiply influence. One of the things I love is getting to work with people all over the world, implementing custom strategies/solutions, developing creative resources/applications, and transforming organizational culture/teams.


Kathleen Scott

I design and produce live stage productions for corporate events. I help my clients bring their objectives for an event to life on stage through set design, messaging, content design, video production, and so much more. It’s my job to create the audience experience – in line with the clients’ objectives – and then make sure it’s executed flawlessly.


Mike Kuechenmeister

I am an award winning creative designer here at The Wheelhouse Group. With nearly 20 years experience in marketing, I believe that design is better when it follows a plan. Big picture, little detail, all vital to successful design


Jack Connolly

I am a professional photographer and videographer here at The Wheelhouse Group, and I specialize in capturing moments as authentically as possible. Weddings, businesses, editorials, portraits, and commercial work—I shoot it all. I love meeting new people, and that's why I was drawn to working at The Wheelhouse. This space is more than just a room of desks, it's a place for collaboration, and I love that.



Let us know how we can help you. We'll get back to you quickly. 

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The Wheelhouse Group

25 Delano Drive

Greenville, SC 29601