Jeff White

Can The Traditional Marketing Agency Survive?

Can The Traditional Marketing Agency Survive?

Matt Kendall wrote an excellent article that was published on LinkedIn titled “The agency of the future is not an agency”. I couldn’t agree more with his conclusions. He articulated our exact thought process when starting The Wheelhouse Group. But the question that I want to explore is—is the traditional agency model still viable? You know, the old 2nd floor of a former textile mill with exposed brick, worn leather chairs, beanbags, candy bowls, cleverly named conference rooms and the iconic ping-pong table located no more than 12 feet away from the beer keg. Will that model still be around in 5 or 10 years?