Matt Kendall wrote an excellent article that was published on LinkedIn titled “The agency of the future is not an agency”. I couldn’t agree more with his conclusions. He articulated our exact thought process when starting The Wheelhouse Group. But the question that I want to explore is—is the traditional agency model still viable? You know, the old 2nd floor of a former textile mill with exposed brick, worn leather chairs, beanbags, candy bowls, cleverly named conference rooms and the iconic ping-pong table located no more than 12 feet away from the beer keg. Will that model still be around in 5 or 10 years?